# www.tvisioninsights.com

> AI-optimized mirror of www.tvisioninsights.com containing 47 pages totalling 48,837 words of clean markdown content, structured data, and semantic HTML. Original source: https://www.tvisioninsights.com/. Last updated: 2026-04-17T01:49:31.247Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [See How People Really Watch TV | TVision Insights](/site-root.html): Viant Acquires TVision (2,109 words)

## Articles & Blog Posts

- [The TVision Power Score - April 30 2024](/signal/april-30-2024/index.html): April 30, 2024 (1,061 words)
- [The TVision Power Score - May 29, 2025](/signal/the-tvision-power-score-may-29-2025/index.html): May 28, 2025 (1,018 words)
- [Beer Brands 2020 TV Engagement Report](/resources/2020-beer-brand-report/index.html): Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clydesdales. Beer brands have built a well-deserved reputation for being among the biggest and best advertisers on TV by putti... (695 words)
- [The TVision Power Score - July 16, 2024](/signal/july-16-2024/index.html): July 16, 2024 (1,036 words)
- [The TVision Power Score - August 15, 2023](/signal/august-15-2023/index.html): August 15, 2023 (1,141 words)
- [The TVision Power Score - March 19 2024](/signal/march-19-2024/index.html): March 19, 2024 (1,034 words)
- [The TVision Signal - June 07, 2023](/signal/june-07-2023/index.html): June 07, 2023 (2,622 words)
- [The TVision Signal - Feb 4, 2026](/signal/the-tvision-signal-feb-4-2026/index.html): February 4, 2026 (1,475 words)
- [With $9.3M in Funding, TVision Is Opening the 'Black Box' of Netflix Viewer Habits](/resources/9-3m-funding-tvision-opening-black-box-netflix-viewer-habits.html): Earlier this month, we first reported that TVision Insights — a MassChallenge alum that tracks TV viewer behavior through computer vision and eye-tracking technology — was in the midst of closing i... (698 words)
- [The TVision Power Score - October 31 2023](/signal/october-31-2023/index.html): October 31, 2023 (1,065 words)
- [About TVision | Modernizing TV Measurement](/about-0/index.html): First name*Last name*Email*Company name*Job Title*Submit the brand you want to see Stay Up to Date The TV landscape is changing quickly. ... (298 words)
- [The TVision Power Score - May 22, 2024](/signal/may-22-2024/index.html): May 22, 2024 (998 words)

## Listings & Categories

- [World Cup Fever Leads to Top Ads for Attention in Q4 2022](/resources/top-tv-ads-q4-2022/index.html): Who says Americans are not passionate about soccer? In Q4 2022 both the top overall ad according to our Creative Breakthrough Score, and the ad that performed best with men were soccer-related. As ... (1,232 words)
- [How to Engage Live Sports Audiences this Upfront](/resources/engage-live-sports-upfront-audiences/index.html): The Upfronts may be back in Manhattan this year, but much has changed since networks last hosted the all-important event in person (seemingly a lifetime ago in May 2019). Not only has the way viewe... (1,401 words)
- [Clorox Captures Attention Best Among Back-to-School TV Ads](/resources/back-to-school-2021-clorox-ad/index.html): It is probably not surprising that one of the top creatives for back-to-school season in 2021 is from the cleaning and disinfecting company, Clorox. (855 words)
- [TVision Releases 2019 TV Engagement Report, Sharing Ad Attention Metrics across Top TV Brand Advertisers and TV Programs](/resources/tvision-releases-2019-tv-performance-report/index.html): TV Engagement variance revealed across Industries, Demographics, and Dayparts. Sports championships, award shows, and even political events analyzed - with brands like Volvo, Dr. Pepper, Dawn,... (1,358 words)
- [The CTV Shows That Engaged Audiences in September 2022](/resources/ctv-shows-september-2022/index.html): In our monthly look at CTV programming performance, we look at the top shows for Share of Time Spent, Co-Viewing, Attention, and Binge Watching. (1,036 words)
- [The Shows That Captured Attention in December 2021](/resources/december-2021-topshows/index.html): While December is known for Christmas movies, it was a decidedly Halloween-esque drama that captured viewer engagement best in the month. The Season 2 premiere of The Witcher on Netflix drove incre... (1,389 words)
- [Talking TV Measurement with Beet.TV at Advertising Week](/resources/advertising-week-beet-tv/index.html): TVision was excited to join the industry at Advertising Week, for a return to safe, in-person events. (658 words)
- [The TV Shows and Apps that Delivered Ad Attention in September 2022](/resources/tv-ad-attention-september-2022/index.html): September sees the return of new episodes for some of America's most popular broadcast and cable programming and as such we usually see sitcoms and dramas replace reality TV and game shows at the t... (1,009 words)
- [May: Top Shows, Brands, and Ads](/resources/may-top-shows-brands-and-ads/index.html): Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial, Olay and Seresto broke through for Attention. (1,246 words)
- [Quarterly Insights: Better TV Data Unlocks Brand Results](/resources/quarterly-insights-better-tv-data-unlocks-brand-results.html): By Raman Sehgal, VP of Marketing, TVision (1,168 words)
- [The Top Ads for Attention July - September 2022](/resources/top-tv-ads-september-2022/index.html) (1,338 words)
- [The Triple Crown of Attention](/resources/triple-crown-attention/index.html): While a horse did not win the Triple Crown this year, we sought to find out if an advertiser had won the Triple Crown of Attention. We looked at the total attentive seconds captured by ea... (626 words)
- [Reach alone doesn't equal success](/resources/reach-alone-doesnt-equal-success/index.html): By: Dan Schiffman, CRO & Co-Founder, TVision Insights (1,060 words)
- [B&C: ‘Reef Break’ Top Show in June for Ad Attention](/resources/bc-reef-break-top-show-in-june-for-ad-viewability/index.html): TVision data show strong showing for CBS, HGTV (773 words)
- [Q2’s Most Attention-Grabbing Broadcast Networks](/resources/q2s-most-attention-grabbing-broadcast-network/index.html): Attention. It’s what advertisers are trying to buy and what media networks are selling. But when it comes to TV audiences, not all environments give you the same levels of engaged viewers. Whatever... (819 words)
- [MediaPost: IPG Lab Measures TV 'Attention,' Finds Similar Levels To Digital](/resources/ipg-lab-measures-tv-viewability-mediapost/index.html): By Joe Mandese, MediaPost (618 words)
- [TVision Methodology Overview](/resources/tvision-methodology-overview/index.html): TVision measures and reports on television viewability and attention in the USA and several international markets. Behavioral viewing data - what people are watching, who is in the room, as w... (1,020 words)
- [The Shows That Captured Attention in February 2022](/resources/february-2022-top-shows/index.html): February 2022 featured must-see sports like the Super Bowl and the Olympics, but broadcast and cable primetime episodic television also captured attention from audiences. (1,219 words)
- [The Top CTV Shows in February 2022](/resources/the-ctv-shows-that-captured-attention-in-february-2022.html): Whether you are a marketer looking to identify promotional opportunities across CTV, a content creator trying to understand the content that breaks through to capture attention, or a streaming app ... (1,402 words)
- [The TV Shows and Apps that Delivered Ad Attention in October 2022](/resources/tv-ad-attention-october-2022/index.html): October is a peak TV month as the seasons turn and viewers tune in to more television, including new shows across broadcast and cable, and major sports leagues either finish up (MLB) or get underwa... (1,024 words)
- [Industry Round Up of TVision's CTV Insights](/resources/ctv-insights-media/index.html): The media and advertising industry have turned their attention to TVision and our transparent, cross-app measurement of the CTV landscape. Our latest report, the State of CTV in December 2021, reve... (671 words)
- [The CTV Shows That Engaged Audiences in August 2022](/resources/ctv-shows-august-2022/index.html): In this report, we provide a unique look at how audiences engage with programming across the CTV landscape. You'll find charts ranking CTV programming by Share of Time Spent, Viewer Attention, Co-V... (1,003 words)
- [Talking Future of TV Measurement with Media Brain](/resources/yan-liu-future-tv-measurement/index.html): Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk about the future of TV measurement. Yan addressed some of the most compelling issues facing the TV eco-system today, including: (730 words)
- [October: Top Attention-Grabbing Shows for Broadcast and Cable](/resources/october-top-attention-grabbing-shows-for-broadcast-cable-2.html): Sitcoms & Reality TV lead October Attention (692 words)
- [Who’s Paying Attention to TV Shows? TVision Knows](/resources/whos-paying-attention-tv-shows-tvision-knows/index.html): By Jon Lafayette (1,092 words)
- [TVision & Mediahub Announce Strategic Partnership](/resources/tvision-mediahub-partnership/index.html) (1,260 words)
- [Late Night: Last Chance or Best Chance?](/resources/late-night-last-chance-or-best-chance/index.html): You’re in for the night and a late-night favorite is on. It’s the one time of day where you’re not running around: no rascals to wrangle or food to assemble. That’s what makes late-night so valuabl... (857 words)
- [New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise](/resources/press-release-ctv-q1-2024-dv/index.html): Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement is Best in Primetime (1,215 words)
- [Attention Data Identifies the Moments That Drive Ad Recall](/resources/attention-data-identifies-moments-drive-ad-recall/index.html): Second-by-second Attention Can Inform Editing of Longer Form Creative (875 words)
- [Stretch Your Ad Budget with Attention Data](/resources/stretch-your-ad-budget/index.html): TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. That's a 9% year-over-year increase. As ad budgets are allocated to linear networks and CTV platforms this Upfront season,... (811 words)
- [The Top 5 Brands for Ad Attention in 2021: Auto](/resources/top-five-2021-auto/index.html): We all know that ads work best if people are paying attention. We also know that viewer attention can be difficult to capture in an increasingly distracted media landscape. (835 words)
- [Go Back to School On Measuring TV Viewer Attention](/resources/go-back-school-measuring-tv-viewer-attention/index.html): By Mark Green, originally published on LinkedIn. (940 words)
- [NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement](/resources/nbcu-look-book/index.html): NBCUniversal's recently published "Measurement Framework Look Book" is an excellent analysis of the current TV measurement landscape. Their concise analysis of the major alternative currency provid... (783 words)
- [Cannes Lions Innovation 2016](/resources/the-preparation/index.html): Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innovation. (572 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/content/robots.txt): Crawler directives