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# Talking TV Measurement with Beet.TV at Advertising Week

October 26

TVision was excited to join the industry at Advertising Week, for a return to safe, in-person events.

We were happy to sit down with Beet.TV to talk about the [future of TV measurement and TVision's role in it](https://www.beet.tv/2021/10/awnyc21.html). In this podcast (at the 10 minute, 15 second mark), Yan Liu explains how TVision measures attention and the value of person-level panel data as big-data companies develop the next-generation of currencies for TV and CTV.

This special [Advertising Week compilation](https://www.beet.tv/2021/10/awnyc21.html) of interviews also includes executives from NBC, Samba TV, Publicis, VideoAmp, and the Project X Institute.

## More resources from TVision

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.

[2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html)

TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.