# B&C: ‘Reef Break’ Top Show in June for Ad Attention ## July 11 _TVision data show strong showing for CBS, HGTV_ By Jon Lafayette, [Broadcasting & Cable](https://www.broadcastingcable.com/news/reef-break-top-show-in-june-for-ad-viewability) The top TV show for ad attention in June was _Reef Break_, according to new data from TVision. Attention is defined as the opportunity to view commercials during a programming because someone was in the room while the ads were playing. _Reef Break_, on ABC, was the top show on broadcast with an 88.1% attention score. The next three top shows on broadcast were all on CBS: _NCIS_, _Life in Pieces_, and _Elementary_. No. 5 for the month was _Masters of Illusion_ on the CW. On cable, the top show for ad attention was _Ancient Aliens_, which racked up an 88% attention score. The next three highest scoring shows on cable all appeared on HGTV: _Island Life_, _Lakefront Bargain Hunt_, and _Beach Hunters_. USA’s _Chrisley Knows Best_ rounded out the top five. TVision also ranks TV commercials by Creative Attention Score, which measures how well an ad captures viewer attention—meaning the viewer is looking at the screen—compared to other ads in the same pod. The top ad featured McDonald’s and Uber Eats. Other top scoring ads were for the Ram 1500 truck, Walgreens, Mr. Clean Clean Freak, and Pedigree. The top ad among women was for Wayfair. The top ad for men was for Progressive insurance. Read the full article on [Broadcasting & Cable](https://www.broadcastingcable.com/news/reef-break-top-show-in-june-for-ad-viewability). ### More resources from TVision Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content, and ads. [Read More](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html) Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. [Read More](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html) TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more. [Read More](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html)