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# Cannes Lions Innovation 2016

May 16

Blog

Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innovation.

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## More resources from TVision

[TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html)

[VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html)

Today TVision, the company measuring every second of TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, announced an expanded licensing agreement that delivers TVision’s industry-leading, person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.

[Read More](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html)

[2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html)

TVision reveals the top ads based on attention from the 2026 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Bad Bunny kept viewers' attention, and more.

[Read More](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html)
