## Our Weekly Look at CTV Content & Viewer Trends August 15, 2023 Want to know which shows are performing best across streaming apps? We've got you covered with our latest TVision Power Score ranking. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences. ## Top 20 CTV Shows of the Week Here are the shows that topped the Power Score list during the week of Monday, August 7 through Sunday, August 13, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show. ## The TVision Power Score Ranking the Top CTV Shows for 8/7 - 8/13 This Week Previous Week Rank Decrease Rank Increase Trending Up ###### Chart Chart with 20 data points. View as data table, Chart The chart has 1 X axis displaying categories. The chart has 1 Y axis displaying values. Data ranges from -26 to -1. - Hulu Only Murders in the Building (S2) - Netflix Painkiller (S1) - Netflix The Lincoln Lawyer (S2) - AppleTV+ Hijack (S1) - Paramount+ Star Trek: Strange New Worlds (S2) - Amazon Good Omens (S2) - Amazon Freevee Almost Paradise (S2) - Hulu The Bear (S2) - Amazon Freevee Jury Duty (S1) - AppleTV+ Ted Lasso (S3) - Paramount+ Special Ops: Lioness - Amazon Tom Clancy's Jack Ryan (S4) - Amazon The Last Flowers of Alice Hart (S1) - Hulu The Bear (S1) - Netflix Suits (S1) - Peacock Twisted Metal (S1) - Netflix Sweet Magnolias (S3) - Hulu Only Murders in the Building (S1) - Netflix The Witcher (S3) - Netflix The Big Nailed It Baking Challenge (S1) End of interactive chart. Source: TVision Total View Season 3 of "_Only Murders in the Building_" on Hulu shot straight to the top of the Power Score this week. Season one of the Martin Short/Steve Martin series also got a boost, landing at number 18 on this week's list. It's often the case that we see earlier seasons of hit shows on the list when new seasons are released. Netflix captured the second and third spots on the Power Score this week with the drama _"Painkiller"_ followed by _"Lincoln Lawyer"_ (S2) which was buoyed by the release of the second half of the season. Netflix landed six shows on the list this week, and six other apps (Hulu, Amazon, Amazon Freevee, AppleTV+, Paramount+ and Peacock) all placed at least one program on the top 20. ## About the TVision Power Score The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming, and even uncover hidden gems distributed through smaller apps. The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule. Once a month, we’ll share a special issue of the TVision Signal that also provides must-know macro CTV trends that are impacting the entire TV landscape. [Catch up on all of our past reports](/content/signal/index.html) (including the recent [special extended edition for June](/content/signal/june-07-2023/index.html)) and check out our [FAQs](/content/powerscore/faqs/index.html) to learn more. ## Take Action with TVision Total View Want more insight into the most engaging programs across CTV? The insights powering the TVision Power Score are available in [Total View](/content/total-view/index.html), the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? [Contact us today](/content/contact-us/index.html) to get started or request a demo. ## Methodology & Metrics TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from June 05 – 11, 2023, unless otherwise indicated. ### TVision Metrics TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).