The TVision Signal
June 2023 Edition
Our Special Monthly Look at CTV Content & Viewer Trends
June 07, 2023
Welcome to another special monthly edition of the TVision Signal Report. Think of it as an extended edition of our weekly TVision Power Score. In addition to sharing insight into the shows that are performing best across streaming apps, we're taking a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how the rise of streaming has impacted linear TV viewing? Keep reading to find out!
Catch up on all of our past reports (including our April insights) and check out our FAQs to learn more.
Top 20 CTV Shows of the Week
Ranking the Top CTV Shows for 5/29 - 6/4
| Rank | Show | Platform |
|---|---|---|
| 1 | Ted Lasso (S3) | AppleTV |
| 2 | Jury Duty (S1) | Amazon Freevee |
| 3 | FUBAR (S1) | Netflix |
| 4 | American Born Chinese (S1) | Disney+ |
| 5 | The Last Thing He Told Me (S1) | AppleTV |
| 6 | CITADEL (S1) | Amazon |
| 7 | Queen Charlotte: A Bridgerton Story (S1) | Netflix |
| 8 | I Think You Should Leave with Tim Robinson (S3) | Netflix |
| 9 | Ted Lasso (S1) | AppleTV |
| 10 | RuPaul’s Drag Race All Stars (S8) | Paramount+ |
| 11 | Selling Sunset (S6) | Netflix |
| 12 | The Family Stallone (S1) | Paramount+ |
| 13 | Barbecue Showdown (S2) | Netflix |
| 14 | Primo (S1) | Amazon Freevee |
| 15 | Manifest (S4) | Netflix |
| 16 | Rabbit Hole (S1) | Paramount+ |
| 17 | Yellowstone (S3) | Peacock |
| 18 | Succession (S1) | Max |
| 19 | Star Wars: The Mandalorian (S3) | Disney+ |
| 20 | The Ultimatum: Queer Love (S1) | Netflix |
The chart indicates that with the much anticipated release of Ted Lasso's season finale, it's no surprise AppleTV's hit show scored the number-one spot on our Power Score for the fourth consecutive week. Other popular shows, such as Amazon Freevee's Jury Duty, remain consistently in the rankings.
Shows trending upward include Netflix's FUBAR, which climbed to third place a week post-premiere, and The Last Thing He Told Me, now a fixture in the top five.
The Apps Producing Engaging Content
In May, Netflix dominated the scene with 21 shows entering the top 20, significantly outpacing Apple TV and Paramount+.
Top 20 CTV Movies of May 2023
Ranking the Top CTV Movies for May 2023
| Rank | Movie | Platform |
|---|---|---|
| 1 | White Men Can't Jump | Hulu |
| 2 | Peter Pan & Wendy | Disney+ |
| 3 | Ghosted | AppleTV |
| 4 | Top Gun: Maverick | Paramount+ |
| 5 | Anna Nicole Smith: You Don’t Know Me | Netflix |
| 6 | Ticket to Paradise | Peacock |
| 7 | AKA | Netflix |
| 8 | Whitney Houston: I Wanna Dance with Somebody | Netflix |
| 9 | The Mother | Peacock |
| 10 | Minions: The Rise of Gru | Netflix |
| 11 | Victim/Suspect | Disney+ |
| 12 | Moana | Netflix |
| 13 | Faithfully Yours | Disney+ |
| 14 | Guardians of the Galaxy Vol. 2 | Netflix |
| 15 | Murder Mystery 2 | Disney+ |
| 16 | Frozen | AppleTV |
| 17 | Tetris | Peacock |
| 18 | Jurassic World Dominion | Amazon |
| 19 | ON A WING AND A PRAYER | Netflix |
The chart showcases the significant viewer interest in movies on streaming platforms, especially following notable releases.
The Majority of Viewers Watch Both Linear and CTV
In May, a survey indicated that 55% of viewing households watched a combination of linear and CTV, while 27% only used CTV apps.
Ad-Supported Apps Lead the Future of CTV
Over half of time spent viewing CTV now goes to AVOD apps and services providing a mix of subscription and ad-supported tiers.
Conclusion
TVision has introduced Total View, providing extensive insights into viewer engagement across CTV and linear platforms. Interested parties can reach out for more information or demos.